The Metropole Hotel

The Metropole Hotel Blog

Quick trip to Plymouth?

Yesterday I took the opportunity to go over to a free marketing seminar in Plymouth at Tamar Science Park, this was a short seminar to outline the 8 rules of marketing according to Ann Holman of Clarity Projects, an innovative management and marketing consultancy based in Exeter.

Ann did mention the time management course she also runs - I ought to do that one next because my journey over was a little rushed to say the least and yes in good Cornish tradition I was late!  I had planned to leave in good time, an hour and three quarters should be more than enough, after all it is only 50 miles but I always forget how long it taks me to get from my desk to the car, somebody always needs to ask something before I go. 

I know the winter is best for the road repairs programme but please, not when I need to go somewhere!  There were temporary lights on the big bridge at Wadebridge, 3 way lights in Bodmin and then all the slow traffic on the A38 while the Glynn Valley section is shored up a bit more, not forgetting the Dobwalls bypass.  I don’t drive around Plymouth at all so had to keep the directions handy, still got lost finding the science park and managed to get the last space in the car park.  Needless to say I was in need of a cup of coffee, doughnut, flapjack and chocolate cake when I got there.  My one saving grace was that I wasn’t last!  The trip back was easier but wetter, no need to rush and of course I knew where I was going then.

The seminar was really good, I brought back a few spare copies of Ann’s pamphlet to share with my colleagues who weren’t able to go.  I’ve already started looking at some things we do a little differently and have set up a little meeting here on Wednesday next week to have a 1st planning stage for next year’s marketing strategies.  One thing that Ann kept reinforcing was the need for simplicity, if something is straightforward we are much more likely to manage to do it.  One of the points in the seminar was about not fearing rejection but fearing indifference - “nothing short of wow will do” so watch out for what appears through your letterbox, in your inbox or somewhere else and please let me know what you think!

You can learn more about Ann’s team and work at www.clarityprojects.co.uk

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